Privacy Policy

Last updated: June 2026  ·  ATS Travel Ltd, Derby

1. Who We Are

ATS Travel Ltd is a private hire and minibus operator based in Derby, England. We are the data controller responsible for your personal information. For the purpose of UK GDPR and the Data Protection Act 2018, we determine how and why your personal data is processed.

If you have any questions about how we handle your data, please contact us:

• Email: info@atstravel.co.uk
• Phone: +44 7777 184601
• WhatsApp: 07777 184601

2. What Data We Collect

When you request a quote or make a booking with us, we collect the following information:

• Your full name
• Your mobile phone number
• Your email address
• Your pickup address or postcode
• Journey details (destination, date, number of passengers, vehicle type)
• Any additional information you choose to provide (e.g. flight times, accessibility needs, child seat requirements)

When you visit our website, we may also automatically collect technical information such as your IP address, browser type, device type and pages visited, via cookies and similar technologies. See Section 8 for more on cookies.

3. How We Use Your Data

We use your personal data to:

• Process and manage your booking request and provide the transport service you have requested
• Contact you to confirm, amend or follow up on your booking by phone, email, SMS or WhatsApp
• Send you a quotation or booking confirmation
• Respond to enquiries or complaints
• Comply with our legal obligations (e.g. licensing conditions, insurance requirements)
• Improve our website and services through anonymous analytics

We will only use your data for the purposes set out above. We do not use your data for automated profiling or targeted advertising.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Contract: to take steps at your request prior to entering a contract, and to perform the contract once confirmed (Art. 6(1)(b))
• Legitimate interests: to operate and improve our business, communicate with customers and prevent fraud (Art. 6(1)(f))
• Legal obligation: where we are required to process data to comply with applicable law (Art. 6(1)(c))

5. Who We Share Your Data With

ATS Travel Ltd does not sell or rent your personal data to third parties. We may share your data with:

• Associate drivers or partner operators, only where necessary to fulfil your booking, and only to the extent required (e.g. your name, pickup details and contact number)
• Email and communication service providers, such as EmailJS, which we use to deliver booking confirmations and notifications. These providers act as data processors under our instruction
• WhatsApp / Meta Platforms, when you contact us via WhatsApp, or when we send you a booking notification via WhatsApp. WhatsApp's own privacy policy applies to those communications
• Regulatory or legal authorities, if we are required by law to disclose your data

6. How Long We Keep Your Data

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, and in accordance with our legal and regulatory obligations. As a general guide:

• Booking and contact records are retained for up to 3 years after the last interaction, to allow us to resolve any disputes, process refunds or respond to complaints
• Financial records are retained for 6 years in accordance with HMRC requirements
• After the relevant retention period, your data is securely deleted

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

To exercise any of these rights, please contact us at info@atstravel.co.uk. We will respond within one calendar month.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Cookies

Our website uses cookies (small text files placed on your device) to help the site function correctly and to understand how visitors use it.

We use the following types of cookies:

• Essential cookies: necessary for the website to function. These cannot be disabled.
• Analytics cookies: help us understand how visitors interact with the website (e.g. which pages are visited, how long visitors spend on each page). We use anonymous data only. These cookies do not identify you personally.

You can control or delete cookies at any time through your browser settings. Note that disabling some cookies may affect the functionality of the website. Most modern browsers provide instructions for managing cookies in their help menus.

9. Security

We take the security of your personal data seriously and use reasonable technical and organisational measures to protect it against unauthorised access, loss or misuse. Booking requests and confirmations are transmitted over secure (HTTPS) connections.

While we do our best to protect your data, please be aware that no internet transmission is completely secure. Any data you submit to us is done at your own risk.

10. Links to Other Websites

Our website may contain links to third-party websites (for example, WhatsApp, Google Maps). We are not responsible for the privacy practices of those sites. Please review their own privacy policies before submitting any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

12. Contact Us

For any privacy-related queries or to exercise your data rights, please contact us:

• Email: info@atstravel.co.uk
• Phone: +44 7777 184601
• Hours: Monday–Saturday, 8am–8pm