Privacy Policy
How ATS Travel Ltd collects, uses and protects your personal data.
Last updated: August 2026 · ATS Travel Ltd, Derby
1. Who We Are and Who Controls Your Information
ATS Travel Ltd operates atstravel.co.uk and provides or arranges private group transport services.
For the personal information covered by this policy, ATS Travel Ltd acts as the data controller unless another party is clearly identified as the controller.
ATS Travel Ltd can be contacted at:
- Email: info@atstravel.co.uk
- Phone: +44 7777 184601
- Address: Derby, England, UK
2. What Personal Information We Collect
Depending on how you interact with ATS Travel Ltd, the following information may be collected:
- Identity and contact information: name, email address, telephone number, postal address and organisation details.
- Quote and journey information: pickup and destination details, dates, times, passenger numbers, luggage totals, journey type, event type and additional requirements.
- Booking and transaction information: quotation references, booking records, payment status, invoices, payment method and transaction references. ATS Travel Ltd does not need to store full card details where a payment processor handles the transaction.
- Communication information: messages, emails, call notes, complaints, feedback and records of contact with ATS Travel Ltd.
- Technical and usage information: IP address, browser type, device information, operating system, page requests, timestamps, referral information and website security logs.
- Cookie and consent information: cookie preferences, consent choices and information collected through permitted storage or access technologies.
3. How We Collect Personal Information
- Directly from you when you submit the quote form or contact form, or when you call, email, message, pay or confirm a booking.
- From the group organiser or another person acting on behalf of the passengers.
- From transport operators, drivers, payment providers or other suppliers involved in performing or administering the booking.
- Automatically through website server logs, essential cookies and other technologies used to operate, secure and understand the website.
- From public or lawful third-party sources where necessary to verify, investigate or administer a business matter.
4. Why We Use Information and Our Lawful Bases
Different purposes may rely on different lawful bases:
| Purpose | Typical lawful basis |
|---|---|
| Responding to a quote request or taking steps requested before a booking | Contract, or steps before entering a contract |
| Confirming and performing a booking | Contract |
| Processing payments, invoices and refunds | Contract and legal obligation |
| Keeping accounting, tax and company records | Legal obligation |
| Website security, fraud prevention and abuse detection | Legitimate interests and, where applicable, legal obligation |
| Handling complaints, claims and disputes | Legitimate interests, contract and legal obligation |
| Improving services and understanding general website use | Legitimate interests or consent, depending on the technology used |
| Sending electronic marketing | Consent, or another basis permitted by electronic-marketing law |
| Using non-essential cookies or similar technologies | Consent, unless a legal exception applies |
Where ATS Travel Ltd relies on legitimate interests, it considers whether the processing is necessary, proportionate and balanced against the rights and expectations of the person concerned.
5. Journey, Passenger and Accessibility Information
Journey information is used to assess availability, select or source an appropriate vehicle, prepare a quotation and perform the confirmed transport. Relevant journey details may be shared with the operator or driver responsible for providing the transport.
Please provide only information that is reasonably necessary for the journey.
For accessibility requests, practical information such as wheelchair numbers, mobility requirements and required vehicle features may be needed. ATS Travel Ltd does not need a medical diagnosis in most cases, so please avoid including unnecessary health information.
Where information amounts to special-category data, it will be handled only where an appropriate UK data-protection condition applies.
6. Cookies and Similar Technologies
- The website may use strictly necessary session or security cookies to operate forms, maintain security and remember essential actions.
- Strictly necessary technologies may operate without optional consent where the law permits.
- Non-essential analytics, advertising or marketing cookies will not be used unless the required information and consent choices are provided.
- Where a cookie control is available, you can use it to accept, reject or change optional preferences.
- Browser settings may also be used to block or delete cookies, although blocking essential cookies can affect website functionality.
7. Who We May Share Information With
ATS Travel Ltd may share only the information reasonably needed with:
- Licensed transport operators, contractors and drivers who review or perform the journey.
- Payment processors, banks and payment-service providers involved in collecting or refunding money.
- Website hosting, email, communications, form, security and IT-support providers. These currently include EmailJS, which delivers our quotation and booking emails, and WhatsApp / Meta Platforms where you contact us by WhatsApp or we send you a booking notification that way. WhatsApp's own privacy policy applies to those communications.
- Accountants, legal advisers, insurers and other professional advisers.
- Government bodies, regulators, courts, law enforcement or other parties where disclosure is required or permitted by law.
- A purchaser, investor or successor in connection with a genuine restructuring, sale or transfer of the business, subject to appropriate confidentiality and data-protection controls.
8. International Data Processing
Some technology, payment or communications providers may process information outside the UK.
Where UK data-protection law requires additional safeguards, ATS Travel Ltd will use an appropriate transfer mechanism or select a provider covered by a recognised adequacy arrangement.
You may contact ATS Travel Ltd for more information about safeguards relevant to your personal information.
9. How Long We Keep Information
- Quote and general enquiry information is kept for as long as reasonably necessary to respond, follow up and manage the potential customer relationship.
- Confirmed booking, invoice, transaction and accounting records may be retained for at least six years from the end of the relevant company financial year where required for company, accounting or tax purposes.
- Complaint, claim and dispute information may be kept for as long as needed to investigate, resolve and establish or defend legal rights.
- Marketing information is kept until you opt out, withdraw consent or the information is no longer needed, subject to retaining a limited suppression record to honour the opt-out.
- Security logs and technical records are kept only for a period proportionate to security, troubleshooting and legal needs.
Information may be retained for longer where the law requires it, a legal claim is ongoing, or deletion would conflict with another lawful obligation.
10. Your Data-Protection Rights
Depending on the circumstances, you may have the right to:
These rights are not absolute. ATS Travel Ltd may need to verify your identity and may refuse or limit a request where the law permits. No fee is normally charged, but a reasonable fee or a refusal may apply to a manifestly unfounded or excessive request.
Send a request to info@atstravel.co.uk.
11. Marketing Choices
- ATS Travel Ltd may send service-related messages necessary to respond to an enquiry or administer a booking.
- Marketing emails or messages will be sent only where permitted by applicable data-protection and electronic-marketing law.
- You can opt out at any time by using an unsubscribe method in the communication, or by contacting ATS Travel Ltd.
- Opting out of marketing does not stop essential booking, payment, safety or customer-service communications.
12. Information Security
ATS Travel Ltd uses reasonable technical and organisational measures intended to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
Measures may include access controls, account security, secure hosting arrangements, logging, backups and limiting access to people who need the information for their role.
Service providers are expected to handle personal information securely and in accordance with their contractual and legal obligations.
No internet transmission or storage system can be guaranteed completely secure. Please contact ATS Travel Ltd promptly if you believe information connected with the service has been compromised.
13. Children's Information and Automated Decisions
The website and booking service are intended for adults arranging transport and are not directed at children.
A group organiser may provide limited information necessary to arrange transport for child passengers, such as passenger numbers or child-seat requirements. Please do not provide unnecessary personal information about a child.
ATS Travel Ltd does not use personal information to make solely automated decisions that produce legal or similarly significant effects on customers. Automated security or spam controls may be used to protect website forms, but customer enquiries can be reviewed by a person.
14. Data-Protection Complaints and the ICO
Send a privacy complaint to info@atstravel.co.uk and include enough information for ATS Travel Ltd to understand and investigate the concern.
ATS Travel Ltd will acknowledge a data-protection complaint within 30 days of receipt, will take appropriate steps to investigate without undue delay, will keep the complainant appropriately informed and will explain the outcome.
You also have the right to complain to the Information Commissioner's Office, the UK supervisory authority. ICO contact information and complaint services are available at ico.org.uk.
ATS Travel Ltd would appreciate the opportunity to address the concern first, but contacting ATS Travel Ltd does not remove your right to approach the ICO.
15. Changes to This Policy and Contact Details
This policy may be updated when services, providers, legal requirements or data-handling practices change. The current version will be published on this page with an updated revision date. Material changes may also be communicated by another appropriate method where necessary.
Questions, requests and complaints should be sent to:
- Email: info@atstravel.co.uk
- Phone: +44 7777 184601
- Address: Derby, England, UK